Turbo-charged verbs. Hefty nouns. Dangling pacifiers.

It's all about storytelling – even if that's text for an ad about car parts, garbage bags or baby pacifiers. And especially when it's about fun stuff like sport fishing in Bermuda, axe throwing or that time you learned to salsa at the pig-roast party.

But if the storytelling is dull, nobody reads or listens, other than maybe embalmers on dinner break.

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If you need a project-based writer, I specialize in crafting clear and compelling messages.

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Instructional
Textbooks
(General Reader to Collegiate Level)
Download this book!

Magazine Style profile and features

Read this article in an international magaizine for sketchers, Drawing Attention.

Newsletters

(Old school mail out and e-blasts)

Read a sample newsletter.

Writing

Archival,academic
'white paper' (preferred by academia, governmental and other sadists)
Read the report.

Strategic Marketing Initiatives
(a long-term methodology to create an ethustiastic climate around a new action, idea, product or service
Read this strategic plan

Compiling
neighborhood
histories
(working with diverse communities to compile a memorable and lasting record

Read the booklet

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Copywriting for marketing (print, digital, B2B, B2C)
From the simple 'Just add Water' ads to the complex 'Why You Will Want to Switch Water Filter Brands After You Hear This' stuff.

'How-To' articles for top art magazines

Below: I write 'how-to' and 'in a jiff' articles in top artists magazines, also review artist's work, methods and philosophies.

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Radio and video production scripts
(Sometimes known as 'Making deadly dull Subjects Sound Sexy'